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Cuttlefish Copywriting

My Buyer’s Journey with My Son, The Influencer, and his Quest for Fun

July 19, 2017 Heather Dodd

Influencers can be important to the buyer’s journey at any and all phases. Influencers may persuade the buyer to buy, or not to buy, but they lack the authority to make the final decision. Influencers can be children, employees, friends, contractors, YouTube stars, friends, or anyone else that the buyer listens to or watches.

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